Luxuria International - Real estate and outdoor advertising
Managing Kigali’s bus-shelter advertising business
Luxuria International appointed MindScape Africa to manage the commercial and operational work for its Kigali bus-shelter advertising business.
Project management, Advertising sales, Client coordination, Campaign execution
01 - The client’s challenge
Luxuria International is a real-estate company in Rwanda with responsibility for the bus-shelter advertising project. It needed a dedicated manager to turn the advertising opportunity into an organised, sellable and properly delivered service.
02 - What MindScape Africa did
Luxuria International appointed MindScape Africa as project manager. We manage advertiser acquisition, sales conversations, client coordination, campaign placement planning, execution follow-up and reporting for the bus-shelter advertising business.
03 - The result
The project now has one accountable management team connecting advertisers, placements and execution across Kigali’s bus-shelter network.
What this demonstrates
Strategy becomes valuable when it survives contact with the market.
This work connected the client’s objective to practical delivery across the disciplines named above. If your organisation faces a related challenge, we can help define the most useful starting point.
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