THE AFRICA GROWTH DESK.
Clear thinking for ambitious organisations.
Practical perspectives on marketing, sales, public relations, technology and growth across Rwanda and East Africa.
Strategy - 05 Aug 2026
Why African marketing needs local clarity before more media spend
More reach will not repair an unclear promise. The first growth decision is deciding what the market should understand.
Growth - 22 Jul 2026
Marketing, sales and PR should operate as one growth system
Customers do not experience departments. They experience one organisation, one promise and one decision journey.
Technology - 08 Jul 2026
Data residency in Rwanda: what international teams should plan for
Local hosting is not simply a server choice. It is a business-continuity, compliance and operating-model decision.
Measurement - 24 Jun 2026
From campaign metrics to commercial decisions
A dashboard only creates value when it changes a decision.
Sales - 10 Jun 2026
Building field sales systems that teams actually use
The best sales process is not the most elaborate one. It is the one teams can follow in the market every day.